ACOS optimization for Amazon PPC campaigns

ACOS optimization is not just lowering bids everywhere. A useful workflow separates waste, watch items, and profitable terms so you can reduce wasted spend without cutting the campaigns that are already working.

SellerOps Agent compares spend and sales against your target ACOS, then highlights targets that need bid cuts, negative keyword review, listing checks, or careful budget increases.

Common ACOS optimization actions

• Cut bids on targets with ACOS well above target
• Add irrelevant high-spend queries as negative keywords
• Pause terms with spend and clicks but no orders after review
• Review listing quality when clicks are high but CVR is low
• Increase budget gradually on targets with orders and healthy ACOS

Start with your report

Upload an exported Amazon Ads report and set your target ACOS. The tool will generate a practical first-pass audit and a 7-day action list.