Amazon PPC audit for wasted spend and ACOS control

An Amazon PPC audit should answer four practical questions: where is budget being wasted, which search terms should become negative keywords, which targets need bid cuts, and which profitable campaigns deserve more budget.

SellerOps Agent helps you start that audit from exported ad reports. Upload a Search Term, Targeting, or Campaign report and the tool calculates spend, sales, clicks, impressions, orders, ACOS, ROAS, CTR, CPC, and CVR.

What to check in an Amazon PPC audit

• High spend with no orders
• ACOS above target after sales are attributed
• High clicks with weak conversion rate
• Profitable terms that can be scaled carefully
• Missing report fields that limit decision quality

Use the free audit tool

Start with a CSV or XLSX export. You do not need to connect your Amazon Ads account or authorize an API during the first review.