Amazon Search Term Report analyzer

A Search Term Report shows what shoppers actually typed before clicking your ads. It is one of the best places to find wasted PPC spend, irrelevant queries, and profitable search terms that should be protected.

SellerOps Agent reads common Amazon Ads columns such as spend, sales, clicks, impressions, orders, campaign, targeting, keyword, and customer search term. The audit groups rows and flags terms that need negative keywords, bid cuts, or more budget.

Signals the analyzer looks for

• Search terms with spend and clicks but no orders
• Targets with ACOS above your target threshold
• Terms with high click volume and low CVR
• Terms with sales and healthy ACOS that may justify scaling

Export, upload, review

Export your Search Term Report from Amazon Ads, upload the CSV or XLSX file, and review the resulting audit before making bid or negative keyword changes.